about us
We have the deep qualitative research experience and intangible qualities needed to persuade people to open up.
We do this for every engagement, across diverse industries and communities.
Randi C. Cohen, PhD
Randi Cohen founded Beetrix in 2000 and brings well-honed expertise to uncovering insight from consumers, professionals and constituents.
Randi is highly in-demand as an interviewer, thriving on sensitive or complex topics. She excels at guiding and inspiring participants to convey clear and complete information.
To her clients, Randi is an outstanding research partner who informs clients’ strategic decisions and reveals business and social impact opportunities.
A graduate of the University of Pennsylvania, Dr. Cohen earned her PhD at Stanford University studying the development of the personal financial planning industry. Prior to founding Beetrix, she was Managing Director of Harvard Business School Professor Gerald Zaltman’s global research firm.
She’s easy to work with and makes us look good.
— SENIOR VICE PRESIDENT,
CLIENT SOLUTIONS
Backstory
Beetrix is named after Randi’s grandmother, Beatrice Ward, who loved a good story.
Robin Glickstein, EdM helped set the tone of Beetrix engagements from the beginning. She had a knack for connecting with people, persuading them to open up to her, and consistently overcoming resistance. Robin’s innate warmth allowed people to express their deepest thoughts and feelings on any topic. The results enabled different audiences to hear each other, and to have simpler and more profound understandings of the ideas that matter most.
Robin’s humanity, professionalism, and friendship will always be a part of our work and our lives.
