what we do

Discover the processes and journeys, emotions and insights, that move your business or community forward

We peel back the surface rationale to reveal the underlying attitudes, behaviors and beliefs that unlock understanding. Our engagements often examine what influences people’s experiences and choices surrounding, for example, sustainability in B2B purchases or universal design applications. You’ll understand the whys, emotional as well as practical, in a deep and meaningful way so that you can design strategies in response.

::: Standout Research Types :::
Decision Process Research
Get to the why

Some of the reasons your clients or customers or constituents have for using a product or service might surprise even you. Without bringing preconceptions or assumptions to the table, Beetrix helps you see an important decision-making experience, buying process, or journey with fresh eyes.

You’ll not only gain the details you know you need about what they do, how they feel and who or what influences their decisions, but you’ll discover the unexpected, sometimes ugly realities that let you sidestep obstacles and tread a clearer path towards solid business decisions and social impact strategies.


Going Deeper Research
Go deeper into emotions

When there’s something you want to understand better, sometimes you need to go deeper into emotions. By applying insights from social science, we creatively design interviews or groups to uncover a rich understanding of people’s sense of their world and how products or services or social change fits in.

We instill the trust necessary for them to open up, listen to them in their own words, let them tell stories, leverage their language and images, and find what matters. The amplified voices and multi-dimensional layers of meaning that emerge are often surprising, enlightening and deeply informing.


Authentic Voice Research
Hear your community

We take a keen interest in helping organizations hear the voices of their community. When it comes to addressing unique concerns or challenges, we know how to ask questions, listen to responses, and learn from the exchanges. That expertise enhances everyone’s engagement.

We can be impartial professionals detailing needs for inclusivity or supportive actions. Or we can train your team on how to ask better questions and help sharpen how you learn from a community. No matter, we’ll work thoughtfully to get you to your goals.

Learn more about authentic voice research >