how we work

Count on our tailored approach to uncover what matters most to you

We guide you to engage in the best and most efficient manner for you, work to increase richness and minimize bias, and tailor the presentation of your results – all so that you receive insights you can use with assurance.

::: Ways to Engage :::
Research Design
Customized to best reach your goals

Whether your specific situation calls for interviews or groups, conducted online, on the phone or in person, we look for efficient and effective research processes. Together, we’ll determine the best approach and techniques and design the project strategically. If we feel you should scale back on scope, for example, you can count on us to say so. We may recommend layering on interactive and creative tactics, such as picture-taking or storytelling, to encourage full responses. We always work to build sound research outcomes.


Data Collection
Focused on uncovering opportunities

Our expert team excels at guiding and inspiring participants to convey clear and complete information. People don’t always open up about strategic business decisions or community challenges, and some may feel uncomfortable discussing topics like money, family or health. Our sophisticated, discerning and empathetic approach overcomes these barriers to gather the rich, accurate data you need to foster your insights.


Information Analysis & Insight Sharing
Not just data – understanding

The same integrity we apply to data collection helps us in identifying what is meaningful during data analysis. Maybe you want our dispassionate expert review of your findings and presentation, or maybe you want us to provide a sharp, detailed analysis and deliverable, or maybe something in between fits your situation best.

Whether it’s a conversation or illustration, summary or full-blown report, straight-forward review or engaged collaboration, we match your need so you can develop a thoughtful, strategic response.